The logos of Amazon, Proquest, USA Network, and Coca-Cola follow the continuation principle of Gestalt. The eyes create momentum as they are compelled to move through one object and continue to another. The Principle of Continuity states that whenever our eyes begin to follow something, they will continue to travel in that direction until they encounter another object. There are several principles under Gestalt Hypothesis: The mind will attempt to fill in detail that isn’t there. Humans naturally follow lines or curves.Ĭ. Objects are perceived in the simplest form.ī. There are three general rules of Gestalt principle.Ī. Gestalt principles try to describe the ways by which the human mind interprets the visual elements. According to it, the whole is different from the sum of its part. Gestalt theory is a hypothesis which states that people tend to organize visual elements into groups or unified wholes when certain principles are applied.
Gestalt is a term used in psychology which expresses the idea that the whole of something is more important and convenient to our understanding than the individual parts. It is how most people see elements as a whole or try to group them into whole. If you see two circles of the same size and colour which are placed next to each other, you tend to perceive that they have a relationship with each other rather than just being two different circles.
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